Search agent
Understands plain-language requests and finds what the shopper is after — even when they don't know the exact name.
Works for any type of website, not just online stores
Shoppers
Shoppers
ask —
Findlee answers
Your shopper has a question. AI has the answer. Answers questions about your products, services and company. Helps visitors find what they need or leave a request.
Assistant AI beta
Tell us what you're looking for…
Assistant AI can make mistakes. Double-check important information.
Widget theme
Works with any catalogue
ElectronicsPhones & gadgetsHome appliancesClothingFootwearKids' productsToysCosmeticsFragrancesPharmacySupplements & healthPet suppliesSports & outdoorsCar partsToolsBuilding materialsGardenFurnitureHome goodsBooksJewellery & watchesBags & accessoriesFood & drinkHobbies & crafts
People have learned to ask, not to browse. Give your shoppers that same familiar experience right inside your store.
0of people who tried AI search made it their main way to search
0of younger shoppers use AI to find products
0of shoppers across all generations are interested in AI product search
Data from McKinsey and Yotpo — as compiled by Triple Whale, 2026
Six agents · one widget
Not a chatbot.
Not a chatbot.
A sales assistant.
Each agent takes on one job for the shopper — helping them find a product, answering the questions that come up, putting doubts to rest. Turn on only the ones you need.
Consultation agent
Answers questions about a product from its description — like an attentive sales assistant standing right there.
Comparison agent
Puts products side by side and explains the difference in plain words, so choosing is easier.
Recommendation agent
Suggests what suits this particular shopper's needs — like an experienced salesperson.
Alternatives agent
Finds similar products as a replacement when the exact one is out of stock or the shopper wants options.
Knowledge agent
Handles any topic you add to the knowledge base — delivery, payment, returns or your own store policies. Takes the routine off your support team.
And that's not all:
Demo
See how it works
A short video with real examples: the shopper asks in their own words, and the assistant finds products, advises, compares and suggests alternatives — all in one widget.
Smart search that reads between the lines
The assistant understands synonyms, slang and even typos — and still finds the right thing. You control the dictionary and brand priorities.
- Managed synonyms and suggestions
- Handles typos and different phrasings
- Brand priorities and result ranking
Join any conversation, any time
See every customer conversation live. Jump in yourself at any moment — or when a customer asks for a human — and keep chatting in place of the AI.
- See all active conversations live
- Take over the chat yourself in one click
- AI can hand the conversation to a person when the customer asks
See conversations turn into orders
Conversation history, product clicks and conversion tracking from chat to real purchases. Plans, presets and appearance — all under your control.
- Conversions from chat to order
- Full history and conversation overview
- Widget styling to match your brand
- Leads and orders — to Telegram, email, or your own webhook
Shoppers snap a photo instead of typing a description
Don't know what the thing is called? Upload a photo — the assistant recognises the product in the image and shows what you have in stock. One toggle to enable.
- Product recognition from an image
- Vision models from OpenAI and Gemini
- Finds close matches even with no description
Shoppers check out without leaving the chat
On the Expert plan, shoppers add in-stock items to a cart right in the widget and confirm the order in one click — no redirect to the site, no separate form.
- Cart, checkout, and confirmation — right in the chat
- Only items that are actually in stock
- The order shows up instantly in your dashboard — with contacts and items
Capture leads right from the widget
A customer types "I want to leave a request" or asks for a consultation — and immediately sees a form, without leaving the chat.
- The form appears right in the conversation, no redirects to other pages
- No need to go anywhere or message a manager separately
- You can immediately see which conversation the lead came from
Every lead goes wherever suits you
Your own form builder — you decide which fields to ask. Delivery goes to Telegram, email, eSputnik, or your own signed webhook.
- A field builder, no developer needed
- Several channels at once — Telegram, email, eSputnik, webhook
- Webhook requests are signed with HMAC-SHA256 — for your own integrations
Tailored to your brand
Control every detail — without a single line of code
Tone, appearance, suggestions, knowledge base and much more — all configurable in the admin panel. The assistant sounds and looks exactly like your store.
Widget theme
32 ready-made themes — or full customisation for your brand.
+31 themes
Tone of voice
How the assistant talks to your shoppers.
FriendlyProfessionalConciseand more
Suggested prompts
They move the shopper forward and never leave them without an answer — suggesting the next step.
Help me chooseDelivery terms
Knowledge base
Answers to any question about your store — from delivery and payment to your own policies.
DeliveryPayment+ your topics
Image search
The shopper photographs a product — the assistant recognises it.
Enabled
Multilingual
Choose the language the assistant speaks.
UAENRUand more
Brand priorities
Pick the brands to show first in results.
★ SamsungBoschApple
Agents
Turn on only the agents you actually need.
6 agents · fully controlled
AI at cost.
No hidden markup.
Most platforms resell you tokens at 5–10 times the price and earn on every single request. Findlee can run on your key — you pay the AI provider directly.
Most services
×5–10
a markup on every token — hidden profit on every conversation
Findlee
×1
your own OpenAI / Gemini key — AI at cost, we charge for the service only
* Works only in BYOK mode. See the difference from Casual below.
AI billing
Casual or BYOK — choose how you pay for AI
You can switch modes any time — it's not a final choice.
Casual
Recommended
AI works right away — keys, limits, and providers are on our side.
- No technical setup: just use the AI
- Pay in credits in your local currency, top up in one click
- We watch uptime, limits, and provider availability for you
The price includes our fee for managing the provider keys
BYOK
For power users
Connect your own Gemini, OpenAI, or another available key and pay the provider directly.
- 0% platform fee — payment goes straight to the provider
- Full control: your account, limits, billing, and stats
You create and monitor the key's balance yourself
Try it risk-free
14
days free —
14
days free —
with credit to test on
In trial mode we credit your balance straight away so you can put every agent to work on a live catalogue. You pay nothing for the service — just use it and see the result.
- No card required
- Credit already in your account
- Full access to every agent
- Cancel any time
Pricing
Start small — scale with your needs
Three tiers, defined by which agents are included. Upgrade whenever you like.
Basic
Starter
$24/mo2 credits/mo
$22/mo
- Knowledge agentSite answers from the knowledge base
- Search agentProduct search in plain language
- Consultation agentAdvice about the product
- Comparison agentProduct comparison by specs
- Recommendation agentAdvice on what suits you best
- Alternatives agentAlternatives and replacements
- Cart in the widgetShoppers check out in 1 click, without leaving the chat
Advanced
Optimum
$48/mo4 credits/mo
$33/mo1 000 products in the catalogue
- Knowledge agentSite answers from the knowledge base
- Search agentProduct search in plain language
- Consultation agentAdvice about the product
- Comparison agentProduct comparison by specs
- Recommendation agentAdvice on what suits you best
- Alternatives agentAlternatives and replacements
- Cart in the widgetShoppers check out in 1 click, without leaving the chat
Expert
Maximum
$60/mo5 credits/mo
$44/mo1 000 products in the catalogue
- Knowledge agentSite answers from the knowledge base
- Search agentProduct search in plain language
- Consultation agentAdvice about the product
- Comparison agentProduct comparison by specs
- Recommendation agentAdvice on what suits you best
- Alternatives agentAlternatives and replacements
- Cart in the widgetShoppers check out in 1 click, without leaving the chat
Getting started
From feed to live widget — in three steps
Three steps — from a product feed to a live widget on your site. The dashboard and docs walk you through it, no developers required.
1 Feed
Create a feed
Hand the instructions to your technical team so they can prepare a product feed and set it to refresh on a schedule.
2 Dashboard
Run through setup
Sign in to the dashboard, complete the initial setup and pick a plan. From there the built-in guide walks you through the rest — without extra fuss.
3 Launch
Paste the widget code
Copy the widget code and paste it into your site — the assistant starts talking to shoppers right away.
FAQ
The questions we hear most
Quick answers to what shoppers ask us most. Not on the list? Drop us a line — we're around.
It can't be fully ruled out — no AI system gives a 100% accuracy guarantee. We keep the risk low because the assistant answers only based on your catalogue, knowledge base, and settings, rather than making facts up, and says plainly when the information isn't there. For anything critical — price, stock, terms — we'd still recommend double-checking.
Three steps: feed → dashboard → widget code. The time depends on the size of your catalogue and how finely you tune the assistant.
No developers needed: tone, appearance, prompts and agents are toggles in the admin panel, and the built-in guide walks you through step by step. How much setup takes depends a bit on the billing mode — BYOK or Casual — but even in the more advanced mode, a setup assistant (the Launch Kit) walks you through everything from start to finish. We recommend Casual — it's much simpler.
The widget is a self-contained script that embeds into any site regardless of CMS. All it needs is a product feed.
14 days free, no card required. We credit your balance immediately — put every agent to work on a live catalogue.
With Casual, you don't need to configure most technical settings, create a key with an AI provider, or watch your balance — we handle all of that on our side. You just pay for the plan, and top up if the monthly credits run out. BYOK is for advanced users who want to pay the AI provider directly: you create the key yourself and monitor the balance. BYOK is also the only mode where you can choose the specific model for your agents — that's not available on Casual.
On the Expert plan, shoppers add in-stock items to a cart right in the widget and submit an order in one click, without leaving your site.
Yes. When a customer types "I want to leave a request" or asks for a consultation, the assistant immediately shows a form right in the chat — no need to go anywhere or message you separately. You configure the form fields yourself, and the request with contact details goes straight to wherever's convenient for you.
Wherever you choose: a Telegram bot, email, eSputnik, or your own webhook (requests are signed so your system can verify they're really from Findlee). You can enable several channels at once.
Yes — the same assistant replies in Instagram Direct and Facebook Messenger, searching products and consulting. This is currently in testing.
Help your customers find answers
Try Findlee on your own site — let it help visitors and answer questions about your products, services and terms.
Instagram and Facebook — the same assistant in Direct and Messenger
The same widget will connect to social channels too: customers will be able to message you directly on Instagram Direct or Facebook Messenger, answered by the same AI.
Facebook Messenger + Instagram Direct
Coming soon